- 2systems integrated — MS Exchange & SoftPro
- ~0duplicate contacts after deployment
- Real-timebidirectional synchronization
The challenge
- ◆Contact data was siloed across Microsoft Exchange and SoftPro with no reliable synchronization — duplicates accumulated over years of parallel operation
- ◆Updates made in one system weren't reflected in the other, creating a permanent state of inconsistency that staff had to work around manually
- ◆Staff spent significant time resolving data conflicts that the system itself was generating — a compounding problem with no natural ceiling
A real estate firm was running contact data across two critical systems — Microsoft Exchange and SoftPro — with no reliable synchronization between them. Duplicates had accumulated over years, and updates in one system weren't reflected in the other. This platform treats contact deduplication and synchronization as a continuous automated process, not a one-time cleanup.
Key capabilities
Bidirectional integration
Live synchronization between Microsoft Exchange and SoftPro ensures updates made in either system propagate automatically — no manual export or import required.
Deduplication engine
Continuously identifies and merges duplicate contact records using robust matching logic — running as an ongoing process, not a one-time migration cleanup.
Admin conflict resolution
Specialized administrator screens give the ops team tools to review and resolve edge cases without requiring developer involvement for every exception.
Centralized canonical database
A single source of truth for all contact records — verified, deduplicated, and always in sync across every integrated system automatically.
Outcome
Clean, consistent contact data across every system — preserved data integrity, eliminated duplicates, and saved hours of manual reconciliation per week.
Results
Near-zero duplicates
Within weeks of deployment, duplicate contact volume dropped to near zero — and the deduplication engine keeps it there continuously.
Hours saved weekly
Staff stopped checking multiple systems before making contact, recovering time previously lost to manual reconciliation and data verification.
Scales automatically
The sync layer has absorbed a growing contact database without requiring manual intervention or configuration changes as the business expanded.